De Intuïtie Industrie (The Intuition Industry) is a collective effort of Martin Roedolf and I. We do creative consultancy and design from the perspective of intuition. This means that we try to come up communications, events and productions that are made through deconstruction of the brand or product. And then reconstructed to a message that is obvious and understandable without thinking, hence intuitive.

Another interesting thing to mention is that I also designed the website around this. We aimed to suck people into our website and breakdown point-and-click consumerism. By serving every chunk of information on keystrokes, the site becomes something to explore. Furthermore, the site is loaded with hidden features. Everything is programmed in jQuery.

Visit at: deintuitieindustrie.nl